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Home→Case Studies→Elite Exterior Finishes
Success Story•9 months Results

Elite Exterior Finishes

Phoenix, AZ

DC

David Chen

Founder

Revenue Growth

0%

in 9 months

"Digital Doorknocking changed everything. Our calendar is booked 3 weeks out now. I went from wondering if I'd make payroll to turning down jobs because we're too busy. True Coat didn't just give me leads - they gave me my life back."
DC

David Chen

Founder, Elite Exterior Finishes

The Transformation

Real numbers from a real painting business. Here's what changed in 9 months.

Before True Coat

Monthly Revenue$24,167
Monthly Leads8
Close Rate15%
Cost Per Lead$140

After True Coat

Monthly Revenue$0
Monthly Leads0
Close Rate0%
Cost Per Lead$0

+0%

Revenue Growth

+0%

Lead Increase

+0%

Close Rate Improvement

The Full Story

The Challenge

David was working 70-hour weeks just to keep his exterior painting business afloat. He was spending nights cold-calling, weekends at home shows, and whatever was left actually managing jobs. Feast-or-famine cycles made planning impossible, and he was seriously considering closing the business.

The Solution

True Coat's Digital Doorknocking system created a steady stream of qualified leads that didn't require David's constant hustle. The system worked 24/7, reaching homeowners while David focused on running his business. For the first time, he had visibility into his pipeline and could plan ahead.

The Transformation

David went from survival mode to scaling mode. He hired an office manager, brought on two crews, and established systems that let the business run without him. Revenue grew 207% in 9 months, and more importantly, David got his life back with a 3-week booking backlog.

Key Results

  • Reduced work hours significantly
  • Calendar booked 3 weeks out
  • Created predictable monthly revenue
  • Close rate tripled from 15% to 45%

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