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Home→Case Studies→Premier Painting Co.
Success Story•12 months Results

Premier Painting Co.

Austin, TX

MS

Michael Stevens

Owner & Founder

Revenue Growth

0%

in 12 months

"True Coat transformed our business completely. We went from chasing leads to having qualified homeowners come directly to us. Before True Coat, I was spending $3,000 a month on shared leads and closing maybe 2 out of 10. Now I'm getting exclusive homeowners who actually want to talk, and I'm closing 7 out of 10."
MS

Michael Stevens

Owner & Founder, Premier Painting Co.

The Transformation

Real numbers from a real painting business. Here's what changed in 12 months.

Before True Coat

Monthly Revenue$31,667
Monthly Leads12
Close Rate18%
Cost Per Lead$120

After True Coat

Monthly Revenue$0
Monthly Leads0
Close Rate0%
Cost Per Lead$0

+0%

Revenue Growth

+0%

Lead Increase

+0%

Close Rate Improvement

The Full Story

The Challenge

Premier Painting Co. was stuck in the shared lead trap. Michael was paying top dollar for leads that had already been sold to 5 other painters in his area. His team was spending more time competing on price than actually painting. Morale was low, margins were thin, and growth felt impossible.

The Solution

True Coat's Digital Doorknocking system identified high-intent homeowners in Michael's target neighborhoods who were actively researching exterior painting. Instead of competing with other painters, Michael became the only option these homeowners saw. The exclusive leads meant higher quality conversations and dramatically improved close rates.

The Transformation

Within 12 months, Michael went from $380K to $1.2M in annual revenue. He hired two additional crews, raised his prices by 25%, and still couldn't keep up with demand. His business transformed from a stressful grind into a thriving operation with predictable, scalable growth.

Key Results

  • Reduced cost per lead by 63%
  • Increased average job size by $2,400
  • Hired 2 additional crews
  • Achieved 3-week consistent backlog

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